Books

Nick Burcher (ZenithOptimedia) Provides a Clear Framework that Decodes...

Thursday, 26 April 2012 09:21

In 'Paid, Owned, Earned,' Nick Burcher debunks the theory that new media has replaced old media. The two now co-exist. The problem for marketers is knowing how to effectively deploy financial and human resources across all channels so that they reinforce one another -- to generate a response to the brand greater than the sum of the channel parts. Burcher's study of the marketing and branding zeitgeist is informative, comprehensive, and nuanced.”
Publishers Weekly

Author Nick Burcher defines "paid" as a go-to message, an advertisement; "owned" traditionally astore or product packaging, now extends to websites, blogs, social network pages and apps and "earned" as a water co...

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Bright Kids NYC Returns to the Hamptons and Launches Its First Summer...

Thursday, 26 April 2012 04:07

bright kids, erb, private school, one on one tutoring, stanford-binetBright Kids NYC will be returning to the Hamptons this summer to offer academic enrichment and test preparation tutoring.The one-on-one tutoring sessions will be taught by certified teachers in the comfort of your home, but demand is high and tutors are limited, so parents should start booking their sessions well in advance.Bright Kids is also launching its first ever Summer Preschool Program. Bright Kids' assessments profile a child's strengths and weaknesses Due to high demand and the limited number of tutors available in the Hamptons, we recommend that parents start booking these sessions early.

Due to high demand, Bright Kids NYC will be returning to the Hamptons this summe...

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Bestselling Author and Retired Gulf War Commander Joins Ropella Board...

Wednesday, 25 April 2012 09:21

General Charles Horner, retired Air Force general and bestselling author, has recently joined the Ropella Group's Board of Advisors to assist Ropella's developing Leadership Transformation division. Horner co-wrote Every Man a Tiger with Tom Clancy and commanded all air assets during Desert Storm.

General Charles Horner, retired Air Force general and bestselling author, has recently joined the Ropella Group's Board of Advisors to assist Ropella's developing Leadership Transformation division.

The Ropella...

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Dr. Carl F. Ern as Nationally Featured on FOX, is to Co-Author a New...

Wednesday, 25 April 2012 05:35

Dr. Carl F. Ern, a highly regarded dentist in New York, believes a powerful education stretches the mind with new ideas and improves quality of life. He wants to share his secrets in how he applies his knowledge in giving the best possible dental care to every person he treats, through a new business book titled, “Leading the Field: Strategies, Advice & Inspiration From World Class Experts." The Putnam Dental Family Patients say we’re the friendliest dental office.

Dr. Carl F. Ern was featured nationwide on FOX, and NBC, is to co-authoring a new business book titled, “Leading the Field: Strategies, Advice & Inspiration from World Class Experts,” in which he will be sharing his thirty years in expertise in the field of dentistry and his knowledge on running a first class practice. Advanced training keeps Dr. Ern at the forefront of technology. “Continuing education is a powerful tool which helps me provide you and your family the best, state-of-the-art dental care,” says Dr. Ern, "I believe in investing in my team's education as well because it means better treatment for my patients."

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Bitingduck Press Targets Tech-Savvy Readers With Electronic Books By...

Wednesday, 25 April 2012 04:49

logoFounded by two PhD physicists, Bitingduck Press is a new independent publisher based in Pasadena and Montreal that began accepting fiction and non-fiction submissions in March 2012. The company has distribution contracts with all major eBook sellers and with several distributors of print and print-on-demand paperbacks. Bitingduck Press Young adults want to read, and more and more this means e-books

Popular TV shows have brought the quirky lives of scientists to the viewing public, and Bitingduck Press wants to share this world with readers. A new independent publisher based in Pasadena and Montreal, Bitingduck specializes print and e-format original fiction and non-fiction with a nerd theme, broadly defined. Founded in March, the press has contracted four authors so far and is currently accepting submissions in a wide range of genres.

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