News Guide

StrongMail, a leading provider of interactive marketing solutions for email and social media, today announced that it is co-leading two workshops and presenting two sessions at the DMA's 2012 Email Evolution Conference taking place February 22 - 24, 2012, in Hollywood, Florida.

Three of StrongMail's email and interactive marketing experts will present practical strategies for improving email marketing program performance, implementing integrated lifecycle programs and effectively leveraging social media. StrongMail customers HauteLook and Workopolis will also be presenting case studies on successful reengagement campaigns that increased revenue and deliverability.

As a Platinum event sponsor, StrongMail will be demonstrating the innovative lifecycle marketing capabilities of its flagship Message Studio email marketing solution at Booth 106. More information on StrongMail's participation in this premier email marketing event is detailed below.

PRE-CONFERENCE WORKSHOP: "THE EMAIL MARKETER’S TOOLKIT FOR SUCCESS"
DATE: February 22, 2012
TIME: 10:00am – 3:00pm
Keep pace with ever-evolving email marketing best practices and learn the essential strategies and tactics that can improve program performance tomorrow and in the future.

Speakers:

• Ben Rothfeld, Director of Marketing Strategy, StrongMail
• Nicholas Einstein, VP of Strategic Services & Deliverability, Pulse Point

PRE-CONFERENCE WORKSHOP: "INTEGRATED LIFECYCLE MARKETING WORKSHOP"
DATE: February 22, 2012
TIME: 10:00am – 3:00pm
Learn how to build best-in-class integrated marketing campaigns that span the entire customer lifecycle, from acquisition to loyalty/retention and social influence.

Speakers:

• Chris Marriott, VP of Agency Services, StrongMail
• Jordan Cohen, VP of Business Development, Pontiflex
• Manny Ju, Director of Product Management, BlueHornet

SESSION: "INCREASE PROFITABILITY AND DELIVERABILITY WITHIN YOUR INACTIVE CUSTOMERS"
DATE: February 23, 2012
TIME: 11:40am – 12:40pm
Hear how leading brands increased revenue and deliverability by properly identifying and reengaging inactive customers. Plus, get an action-plan for properly dealing with the inactives on your list.

Speakers:

• Spencer Kollas, Director of Delivery Services, StrongMail
• Hayley Osher, Director of Member Engagement, HauteLook
• Travis Wingate, Email Marketing Analyst, Workopolis
• Eric Kirby, CEO and Founder, Connection Engine

SESSION:"PUTTING THE CONSUMER FIRST: A NEW OUTLOOK FOR SOCIAL MARKETING"
DATE: February 23, 2012
TIME: 2:10pm – 3:10pm
Learn important factors to consider when expanding into the social marketing ecosystem, including where the channel is headed and tactics to protect the integrity of your company and customers.

Speakers:

• Spencer Kollas, Director of Delivery Services, StrongMail
• Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation

LIVE DEMO: "STRONGMAIL MESSAGE STUDIO AND DRAG-AND-DROP LIFECYCLE MARKETING"
DATE: February 23 - 24, 2012
LOCATION: Booth 106
See firsthand how StrongMail's Lifecycle Marketing solution enables marketers to design and automate powerful, event-triggered email marketing programs with drag-and-drop simplicity. Fully integrated with StrongMail's enterprise-grade email marketing system, StrongMail Lifecycle Marketing makes it possible to easily launch and continuously optimize welcome, cart abandonment, win-back and other multi-stage dialogues without IT involvement.

EMAIL EVOLUTION EVENT INFO: http://www.the-dma.org/conferences/emailevolution/

ABOUT STRONGMAIL SYSTEMS, INC.
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at http://www.strongmail.com.