Miami, FL and Los Angeles, CA March 8, 2010 -- Myxer, a leader in mobile entertainment, and rap mogul, Snoop Dogg, announced today a promotional partnership for the upcoming Snoop Dogg release of the CD + DVD combo More Malice - the follow-up to the highly successful original album, Malice N Wonderland. As part of the promotion, Snoop will utilize Myxer’s MobileStage product to deliver exclusive and behind the scenes branded mobile entertainment video content revolving around the upcoming album and mini movie Malice N Wonderland, also to be released with the album, to millions of music and hip-hop fans across Myxer’s platform.
More Malice, which will be released on March 23rd, 2010 from Capitol/EMI, will feature 5 songs from the previously released Malice N Wonderland along with 5 entirely new songs and 2 remixes. More Malice features songs and remixes with Jay Z, Kid Cudi, Soulja Boy Tell ‘Em, Bun B and more. Also included in the More Malice release will be a never-before-seen mini movie entitled “Malice N Wonderland.” The movie, which features Snoop in the title role as the super hero Malice looking to save his home land of Wonderland, features all star cameos including Jamie Foxx, Xzibit and Nipsey Hussle.
On the eve of the launch and mini movie release, Myxer has created a More Malice MobileStage content channel (http://www.myxer.com/theme/SnoopDoggMoreMalice/), launching today, which features exclusive videos of the making of the Malice N Wonderland mini movie, ringtones, and wallpapers, and will be accessible to more than 30 million passionate music fans within the Myxer community. Additionally, there will be embeddable widgets that will be featured on numerous major music and hip-hop websites as well as placed on Snoop’s various social networking platforms for easy access to the mobile downloads, as well as custom text keywords. Snoop Dogg fans will also have an opportunity to fly to Los Angeles and hang with Snoop based on hidden word clues after the videos are downloaded.
“It is becoming clearer by the day, that artists’ fans want to use their mobile phone as the connection vehicle to their favorite artists. We recently launched MobileStage as a free, customizable mobile web site for artists and the response has been great. We are very pleased that such a leading music icon as Snoop Dogg has selected Myxer as the centerpiece for the launch of More Malice,” said Myk Willis, CEO of Myxer.
“These days its all about the artist interacting with the fans directly,” said Snoop Dogg. “I know what my fans want and now with Myxer I can give them what they want and need by delivering the best content straight into their hands, giving them exclusive content, and what they can expect to see on my upcoming More Malice album.”
Myxer represents over 30 million unique users who download more than 90 million pieces of content every month. Myxer has also just announced that is has recorded more than one billion downloads to date over its platform. The company maintains a strong commitment to helping advertisers, marketers, and content publishers with innovative products and services designed to gives artists an easy way to share and deliver original content to fans on their mobile phones.
About Snoop Dogg
After bursting on the scene in 1992, Snoop Dogg was crowned the king of the West Coast and single handedly put Long Beach on the map in terms of hip-hop. His gritty lyrics and unmatched charisma made him a superstar but nobody could have guessed back then that his appeal would soon be widespread. Snoop will always be recognized and loved by all ages – from grandmothers to grandchildren and everyone in between. After 17 years, Snoop has not only maintained his relevance but he has done so without changing who he is – a rare feat for most celebrities who constantly have to reinvent themselves to stay on top. True stars never lose their luster – and if history is an indication, Snoop is here to stay. His 10th studio album Malice N Wonderland was released on December 8th. More Malice, Snoop’s deluxe CD + DVD release following Malice N Wonderland, will be released March 23rd.
About Myxer
Founded in 2005, Myxer has become a go-to consumer destination for mobile entertainment and personalization - with one of the world’s largest catalogs of ringtones, wallpapers, videos, applications and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content. And for advertisers, Myxer offers a variety of high-impact offerings across the web and mobile web, including the ability to deliver branded content. Named a Top Wireless Company in 2009 by FierceWireless, as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.
Contact:
For Myxer
Eric Gonzalez 415.272.0836
For Cashmere/Snoop Dogg
Kayla Isenberg 310.695.7078
